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XXIIIMORE



Air Jordan I
The Air Jordan I (1) was released in 1985. As you all know this was the start of a beautiful era.

In the 1984 NBA Draft, Michael was selected by the Chicago Bulls with the No. 3 overall pick.
This was after seeing Jordan perform a wonderful three years in North Carolina and co-captain and star of the Olympic basketball team in 1984 which as you all know picked up the gold medal.

Nike understood that this player would turn out to be something else and signed him up to create a line of shoes and appearal.

Banned design - backlash or marketing trick
The Air Jordan I was designed by Peter Moore and marked a new era in basketball shoewear design.
There has been multiple fakes of this shoe and also other shoe brands made models where you could see lots of similarities with Air Jordan I.

The black/red model was banned by the NBA back in 1985 due to NBA color rules and this actually helped to create more publicity and interest for the shoes. Who knows, it might have been a marketing trick from Nike.

A great thing with the original Air Jordan I's were that they came with a double set of laces to match the two different colors the shoe was made up in. For instance the black/red's came with one set of black laces and one set of red laces.

When talking about colors it should also be said that the Air Jordan I's were the Air Jordan's that were released in the most colorways of all AJ's. 23 colorways (samples included) even beats the number of Air Jordan XI retros.

Retro - demands change
The white/black-red and black/red were released as retros in 1994 and sold very poorly. Noone seemed to want them. They went on sale for $20 at some stores in the US

In 2001 they re-retroed them and this time around the demand was a lot greater. At some stores they sold out in just a few minutes. I bet a few of the people buying them was wishing they were around back in '94...

Retro hysteria and Nu'Retro
After 2001 Nike/Jordan Brand has gone crazy with releasing retros of all sorts. 2002 saw the Jordan I's being released as a special Platinum version, with Jumpman's on the sides.

In 2002 a new concept called Nu'Retro was also released. A modern remake of a classic shoe. I have doubted many times whether or not to put the Nu'Retros on the site, since I have a difficulty making up my mind wheter they are a "real" Air Jordan or not. At present I have chosen to remove them.

Hysteria continues and 1.5
2003 we got patent leather versions of the Jordan I's and in 2004 a low-top retro was made. In 2004 the Air Jordan 1.5 was also released. Not quite sure why JB chose this name, since it would sound as if it's a mix between the 1's and 2's. I would say it didn't have much resemblance with either of them. And if I had problems deciding whether or not to put the Nu'Retro's on the site it was easier to decide NOT to put the 1.5's on here. In my opinion, they're simply just "another Jordan Brand shoe" and not an Air Jordan!

I'm quite sure the retro hysteria is not over yet and more Air Jordan 1's will surely see the light within the near future...
 


ORIGINAL COLORWAYS
White/Black-Red
Black/Red-Black (black toe)
Black/Grey
White/Neutral Grey
White/Black
White/Metallic Blue
White/Metallic Dark Red
White/Metallic Orange
White/Neutral Grey (low)
Black/Red
Black/Royal Blue
Gray/Black
White/Blue
White/Carolina Blue
White/Metallic Green
White/Metallic Purple
White/Metallic Blue (low)
White/Dark Red (low)


1984-1986 SAMPLES
White/Metallic Red
White/Purple-Yellow
White/Metallic Black


1994 RETRO
White/Black-Red


2001 RETRO
Black/Varsity Red
Black/Varsity Royal Blue-White
White/Metallic Silver-Midnight Navy
Neutral Grey/Silver-White


2001 ADDITION (JAPAN)
Neutral Grey/Metallic Silver
White/White-Midnight Navy
Black/Black-Metallic Silver
White/Metallic Silver-Midnight Navy


2002 RETRO PLATINUM
White/Metallic Silver


2003 RETRO PATENT
White/University Blue
Black/Metallic Gold
White/Black-Varsity Red


2004 RETRO
White/Black-Midnight Navy (low)
White/White-Metallic Silver (low)


2007 RETRO
Sport Red/White-Varsity Red
White/Gold Dust-Sport Red-Black (XQ)
Stealth/Varsity Royal-Sport Red
University Blue/White-Black (alpha)


2007 RETRO LOW
Denim/White-Sport Red (low wmns)
White/University Blue (low wmns)
White/Deep Forest-Light Graphite (low)
White/Varsity Red-Varsity Royal (low)
White/Denim (low wmns)
Black/Metallic Silver-Varsity Red (low)
White/Varsity Maize-University Blue (low)
White/Varsity Maize-Varsity Red (low)


2008 RETRO LEVI DENIM PACK
Varsity Red/Midnight Navy-KHK-White


2008 RETRO
White/Black-Silver
Medium Brown/Urban Haze-Hay-Anthracite
Black/White
White/Midnight Navy-Metallic Silver-Varsity Red (olympic)
Varsity Red/Dark Army-White (hi premier)
Black/Varsity Red-White (hi strap)
White/Black-Varsity Red (hi strap)
Black/White-Silver-Dark Charcoal
Pearl White/Hay-Walnut
White/Dark Charcoal-Tweed-Varsity Red
Black/Varsity Red-White (hi premier)
Black/Vivid Blue-White-Varsity Maize (db)
Black/White (hi strap)


2008 RETRO LOW VELCRO
White/Varsity Red-Black
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